Why time spent no longer equals value in media
Doug Shapiro argues time-spent metrics, long treated as a proxy for value, are breaking down as monetization per hour diverges widely across media, and AI’s cheap content and compression tools will widen the gap further.
Why it matters. Media companies must shift executive compensation and Wall Street reporting away from time-spent KPIs toward measures of consumer utility as AI-driven compression and cheap content erode the old correlation.
Signal from The Mediator · Doug Shapiro · read the original.
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