Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
The Mediator’s Doug Shapiro argues that two things are highly predictable about GenAI’s effect on media: consumer attention is capped while content creation costs are collapsing.
The Mediator’s Doug Shapiro argues that as consumers delegate search and discovery to AI chatbots and agents like Meta’s Muse, distributors lose even more control over what content gets chosen than they already have.
Oct 7Doug Shapiro argues time-spent metrics, long treated as a proxy for value, are breaking down as monetization per hour diverges widely across media, and AI’s cheap content and compression tools will widen the gap further.
Sep 21