medianexis.
medianexis.
Subscribe

World Cup and streaming push TV usage up in Nielsen’s usually slow July

Nielsen’s July Gauge shows total TV usage rose 2.2% versus a typical summer decline, as the World Cup final and Peacock’s Love Island USA drove streaming to 49.0% of TV and YouTube to a record 14.2%.

Why it matters. Buyers now have a live-sports counterexample to the usual summer ratings slump, strengthening the case for premium pricing on marquee live events across broadcast and streaming.

Signal from nielsen.com · read the original.

All gas. No brake. Free.

What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.

Continue free →

More from Streaming

All →

Emmys ratings sink 10%, but Apple TV dominates with 29 wins

This year’s Emmys drew just 6.7 million viewers, down 10% from last year, even as NBCU touted 133 million social video views.

Disney unwinds DTC co-presidency, hands Adam Smith sole control

Six months after naming Adam Smith and Joe Earley co-presidents of direct-to-consumer, Disney has made Smith sole leader as Chairman, Direct-to-Consumer. Earley moves to Disney Entertainment Television to run franchise and content strategy under Debra O’Connell.

New study puts streaming tech spend at 16.4% of revenue

Bedrock and DPP surveyed 15 major US and European streaming platforms and found a median “Streaming Platform Ratio” of 16.4% of revenue spent on tech, versus Netflix’s disclosed 10%.