WPP Media, Amazon study ties Prime Video ads to measurable sales lift
Advanced Television reports that a six-month WPP Media study with Amazon Ads found Prime Video streaming ads drove a mean lift in modelled business outcomes of plus 1.65 percent across eight UK brands, with the top campaign reaching plus 6.63 percent.
Why it matters. Advertisers now have a vendor-backed incrementality benchmark to justify shifting linear TV budgets toward streaming-on-demand inventory like Prime Video.
Signal from advanced-television.com · read the original.
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