WPP Media posts first growth in two years as turnaround holds
Marketing Dive’s Peter Adams reports that WPP Media’s revenue rose 0.3% in Q3, its first quarterly gain in two years, as the broader group’s like-for-like revenue decline narrowed to 2.1% and executives pointed to Elevate28 progress toward 2027 growth.
Why it matters. Clients and rivals now watch whether WPP can sustain the rebound without resorting to pitch wars, as Publicis increasingly wins accounts without competing bids.
Signal from marketingdive.com · Peter Adams · read the original.
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