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Yahoo DSP brings mid-campaign outcome optimization to Europe

Advanced Television reports that Yahoo DSP has launched In-Flight Outcomes in the UK and Europe, feeding live purchase receipts and visitation data into its Blueprint Performance engine.

Why it matters. Advertisers using Yahoo DSP can now shift budget within a live campaign based on hours-old sales data instead of waiting for post-campaign reports.

Signal from advanced-television.com · read the original.

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