YouTube ad revenue growth slows, missing Wall Street estimates
Business Insider’s Dan Whateley reports that Alphabet posted $11.2 billion in third-quarter YouTube ad revenue, up 9% year over year but below the $11.43 billion analyst consensus.
Why it matters. Advertisers get a reminder that even YouTube’s ad business can decelerate, strengthening their leverage to press Alphabet on pricing and inventory guarantees.
Signal from businessinsider.com · Dan Whateley · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →