YouTube TV leaps to No. 1 in streamer promo reach as football returns
StreamTV Insider’s Bevin Fletcher reports that YouTube TV surged to the top of iSpot’s Streamers TV Promo Power Ranking in September with a 13.35% share of linear promo reach, up from just 0.97% in August.
Why it matters. Streamers chasing sports audiences now lean harder on linear TV promo spend to win reach during football season, when live rights become the deciding factor in subscriber acquisition.
Signal from streamtvinsider.com · Bevin Fletcher · read the original.
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