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YouTube’s ad chief maps Oscars sponsorship push for 2029 broadcast

Google’s Americas ad sales lead Sean Downey tells Variety that YouTube’s first Academy Awards broadcast will let brands build sponsorship packages around live ad space, integrated creators and awards-season content.

Why it matters. Advertisers get a durable window into the Oscars, since campaigns built for the broadcast keep accumulating views on YouTube long after the ceremony ends.

Signal from variety.com · Matt Donnelly · read the original.

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