YouTube’s TV watch-time share nears parity with all of broadcast
nScreenMedia’s Colin Dixon reports that YouTube’s Nielsen Gauge share hit 15.8% in August, up from 13.1% a year earlier, while combined broadcast and cable fell to 36.4% from 41.6%.
Why it matters. Broadcasters and cable nets lose further negotiating leverage in upfront and carriage talks as YouTube closes in on their combined share of TV watch time.
Signal from nScreenMedia · Colin Dixon · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →