‘60 Minutes’ season opener falls 21% amid NFL lead-in, overhaul questions
Variety’s Brian Steinberg reports that the season 59 premiere drew about 7.94 million viewers, down from nearly 10.02 million a year ago, with the 25-54 demo falling 33% to 1.58 million, per Nielsen.
Why it matters. CBS News now faces pressure to prove the show’s on-air overhaul under Bari Weiss hasn’t driven away the demo advertisers pay a premium for.
Signal from variety.com · Brian Steinberg · read the original.
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