medianexis.
Reporting index

Brian Steinberg

Covers streaming and measurement. Bylines at variety.com. Desk record: 24 signals cited since March 2024, 14 published, first to report 1. Updated November 3, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

14 stories, newest first.RSS →
Lachlan Murdoch cites ‘viewer fatigue’ as Fox News ratings slide

Lachlan Murdoch cites ‘viewer fatigue’ as Fox News ratings slide

Variety’s Brian Steinberg reports that Fox Corp. CEO Lachlan Murdoch told investors he sees “viewer fatigue” at Fox News, even as the channel still dominates its cable-news competitors.

Streaming

World Cup, ViX gains lift TelevisaUnivision Q3 despite US ad slump

Variety’s Brian Steinberg reports TelevisaUnivision’s total Q3 revenue rose 9% to $1.4 billion, driven by $90 million in World Cup sublicensing, ViX premium-tier growth and $389 million in Mexico World Cup ad sales, even as U.S. ad revenue fell 24% to $328 million.

Nov 2
Streaming

Netflix cuts 2026 ad revenue forecast to $2.7 billion from $3 billion

Variety’s Brian Steinberg reports that Netflix rolled back its 2026 ad revenue projection to $2.7 billion from $3 billion, citing delays in rolling out new ad products, as streaming supply glut gives buyers leverage on pricing.

Oct 27
Streaming

‘60 Minutes’ viewership falls 12% without NFL lead-in boost

Variety’s Brian Steinberg reports that “60 Minutes” drew 6.06 million viewers for its Lesley Stahl episode on Israeli settlers, down 12% from the same episode a year earlier and down 41% from the prior week, which had an NFL lead-in.

Oct 15
Ad-tech

DataFuelX debuts cross-publisher video ad marketplace with 13 outlets

Variety’s Brian Steinberg reports that DataFuelX, led by TV-sales veterans Dan Aversano and Michael Strober, launched DFX Marketplace, a single point of entry for buying linear and CTV inventory across 13 premium video publishers.

Oct 15
Agencies

Variety’s Power 25 spotlights ad execs navigating mergers and streaming-linear math

Variety’s Brian Steinberg, Todd Spangler, Jennifer Maas and Cynthia Littleton profile 25 marketers and ad sellers, from YouTube’s Brian Albert to Paramount Skydance’s Jay Askinasi, on fragmentation, creator partnerships and merging ad sales operations.

Oct 5
Streaming

‘60 Minutes’ season opener falls 21% amid NFL lead-in, overhaul questions

Variety’s Brian Steinberg reports that the season 59 premiere drew about 7.94 million viewers, down from nearly 10.02 million a year ago, with the 25-54 demo falling 33% to 1.58 million, per Nielsen.

Sep 17
Creators

Avail launches licensing platform to let brands multiply creator ads

Avail’s new creatorAPI lets creators set guidelines for how brands use their likeness and voice, then generate multiple ad variations within those limits. It launches with Night Media and creator Emily Higgins after closed beta testing with direct-to-consumer brands.

Sep 17
Streaming

Kimmel, ABC in renewal talks as late-night ad economics keep sliding

Variety’s Brian Steinberg reports that Jimmy Kimmel and Disney’s ABC are negotiating whether he continues hosting “Jimmy Kimmel Live” past the 2026-2027 season.

Sep 14
Measurement

Bartiromo’s Fox exit tracks a ratings and ad slide, not just politics

Variety’s Brian Steinberg reports that Fox News parted ways with Maria Bartiromo last week, citing a “business decision,” after her programs lost ground to CNBC’s “Squawk Box” among viewers and advertisers.

Sep 7
Streaming

Sony launches 100+ FAST channels on PS5 to sell ads against gamers

Variety’s Brian Steinberg reports that Sony Pictures Television unveiled “Live TV on PS5,” over 100 free ad-supported channels reachable through the console, launching first in the U.S. with Canada and Bravia TVs to follow. Publica and PubMatic will handle the connected-TV ad sales.

Sep 1
Streaming

Netflix, Stella Artois turn ‘The Gentlemen’ into a branded pub takeover

Variety’s Brian Steinberg reports that Netflix and AB InBev are turning a London pub into a live “The Gentlemen” set for three days — the first execution of the multi-year Stella Artois deal signed last September.

Aug 27
Creators

Alex Cooper exits UTA amid Unwell’s talent-representation rethink

Variety’s Brian Steinberg reports that Alex Cooper has left UTA, frustrated in part by the agency’s ties to feuding influencers Alix Earle and Dave Portnoy, as her company Unwell expands into podcasts, TV, film and brand services and reportedly reconsiders traditional talent representation.

Aug 17
Streaming

Streaming outgrows linear in upfront, but CPMs fall everywhere

Variety’s Brian Steinberg reports that upfront ad commitments to streaming jumped 30% to $17.2B, while broadcast and cable fell 5.3% and 7.7%. CPMs dropped across all screens, showing sellers gained volume but lost pricing leverage.

Aug 13