‘60 Minutes’ viewership falls 12% without NFL lead-in boost
Variety’s Brian Steinberg reports that “60 Minutes” drew 6.06 million viewers for its Lesley Stahl episode on Israeli settlers, down 12% from the same episode a year earlier and down 41% from the prior week, which had an NFL lead-in.
Why it matters. CBS News faces renewed pressure to prove the retooled newsmagazine can hold advertiser-coveted younger viewers without a sports lead-in.
Signal from variety.com · Brian Steinberg · read the original.
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