Ace Hardware’s RedVest bets its late retail media entry is a feature, not a bug

Next in Media’s Mike Shields reports that Ace’s new retail media network skips legacy tech debt by plugging straight into Pacvue and CitrusAd, and leans on in-store signage since most sales still happen in physical aisles.

Why it matters. Brands buying into RedVest get CitrusAd-verified metrics instead of Marketing Mix Modeling, so advertisers can demand third-party-accredited proof from retail media networks rather than accept legacy modeling.

Signal from Next in Media (podcast) · Mike Shields · read the original.

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