Ad Alliance CEO: TV earns bookings on short-term sales proof, not just brand

VideoWeek’s Tim Cross-Kovoor reports that Ad Alliance CEO Frank Vogel, speaking at DMEXCO 2026, argues TV has always faced pressure to prove short-term sales impact, not just long-term brand building, or marketers wouldn’t book it.

Signal from videoweek.com · Tim Cross-Kovoor · read the original.

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