Ad groups tell FTC personalized pricing rule is too vague

MediaPost’s Wendy Davis reports that the ANA, 4A’s and American Advertising Federation told the FTC its proposed personalized pricing disclosure policy would create “confusion and uncertainty,” chilling routine data-driven discounting like cart-abandonment coupons.

Why it matters. Marketers gain leverage to push the FTC toward narrower disclosure triggers before the policy is finalized.

Signal from mediapost.com · Wendy Davis · read the original.

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