AdExchanger: DoorDash-Instacart deal will remap retail media partnerships

AdExchanger’s Sarah Sluis reports that DoorDash’s deal to buy Instacart will likely merge DoorDash Ads with Instacart’s Carrot Ads, which also runs a white-labeled retail media business that recently added Gopuff as a customer.

Why it matters. Marketers working with Instacart’s white-labeled retail media clients like Gopuff will now have to navigate a consolidated DoorDash-owned ad stack.

Signal from adexchanger.com · Sarah Sluis · read the original.

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