Advertisers want sports streaming, but cost and ROI proof hold back spend
AdExchanger reports that Premion and Advertiser Perceptions found 73% of advertisers plan to fund live sports streaming and CTV within a year, yet cost (44%) and measuring ROI (41%) remain the biggest barriers, not scale.
Why it matters. Local and regional advertisers gain leverage only if curated, cross-publisher buying and local-level reporting cut the measurement and access friction the survey identifies.
Signal from adexchanger.com · AdExchanger Content Studio · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →