Advertising Week NY opens with creators as the main draw, not just talent

Digiday’s Kimeko McCoy reports that Advertising Week New York expects 2,500 creator passes this year, up from 1,000 last year, with organizers chasing $100 million in creator deals over the next 12 months.

Why it matters. Creators now expect brands to confirm spend upfront, putting pressure on marketers to show measurable deal flow rather than just event access.

Signal from digiday.com · Kimeko McCoy · read the original.

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