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Agency business consolidates among WPP, Omnicom, and Publicis

eMarketer’s Marisa Jones reports that holding company consolidation, led by Publicis, Omnicom, and WPP, is concentrating agency business at the top while smaller independent shops struggle to compete for the same accounts.

Based on reporting by emarketer.com — Marisa Jones · wsj.com — Adrià Calatayud · adage.com — Brian Bonilla · thedrum.com — Cameron Clarke · adweek.com — Rebecca Stewart.

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