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Adrià Calatayud

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

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Agency business consolidates among WPP, Omnicom, and Publicis

eMarketer’s Marisa Jones reports that holding company consolidation, led by Publicis, Omnicom, and WPP, is concentrating agency business at the top while smaller independent shops struggle to compete for the same accounts.
Agencies agency-business-consolidates-among-wpp-omnicom-and-publicis

Agency business consolidates among WPP, Omnicom, and Publicis

eMarketer’s Marisa Jones reports that holding company consolidation, led by Publicis, Omnicom, and WPP, is concentrating agency business at the top while smaller independent shops struggle to compete for the same accounts.

Oct 15