AI and pharma brands drove 43% of $355.6m in new TV ad spend, VAB finds
PPC Land’s Luis Rijo reports that VAB counted 160 brands buying national TV for the first time in H1 2026, spending $355.6 million, with nine AI brands and nine pharma brands taking 43% of that total.
Why it matters. TV sellers can point to AI and pharma as the categories actually underwriting first-time national TV spending, while most new advertisers remain tiny test budgets.
Signal from ppc.land · Luis Rijo · read the original.
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