Samba TV: walled gardens won’t share data that looks weak to advertisers
VideoWeek’s Dan Meier reports that Samba TV’s Louise Slater says fragmentation needs industry collaboration, but not everyone wants it. Some players withhold data, she says, fearing it won’t look attractive enough to advertisers once shared.
Why it matters. Buyers lose cross-platform comparability as long as some data holders keep their numbers out of shared measurement frameworks.
Signal from videoweek.com · Dan Meier · read the original.
All gas. No brake. Free.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →