Why it matters. Amazon DSP buyers gain a direct pipe into ChatGPT’s ad inventory before OpenAI opens self-serve access more broadly.
Signal from fr.themedialeader.com · Vincent Thobel · read the original.
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Continue free →OpenAI is testing Sponsored Agents, which let users click into a conversation with a business-sponsored agent after seeing an ad in ChatGPT.
Madison and Wall forecasts global ad spend growing 11 percent YoY in 2026 to top $1.3 trillion, with North America at 38 percent of that total and US revenues up 13 percent, led by search, social and commerce.
German ad tech firm Virtual Minds is building a layer to connect linear and CTV sales silos rather than replacing broadcasters’ existing systems.