Amazon builds out creator services to sell brands the full customer journey

We’ll take it from here. Amazon’s Matt Sandler and Angie More detail how Creator Services treats digital stars as entrepreneurs, not just content makers, building e-commerce storefronts like Kelce Clubhouse around shows.

Why it matters. Amazon gains a direct wedge into brand budgets by packaging creator commerce and ad buying inside its own ecosystem, giving marketers a single point of access instead of piecing together deals across platforms.

Signal from variety.com · Cynthia Littleton · read the original.

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