Amazon is expanding shopping features within Prime Video, letting viewers discover and buy products tied to specific scenes as they watch, per EMARKETER.
Signal from emarketer.com · Grace Harmon · read the original.
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Continue free →This year’s Emmys drew just 6.7 million viewers, down 10% from last year, even as NBCU touted 133 million social video views.
Six months after naming Adam Smith and Joe Earley co-presidents of direct-to-consumer, Disney has made Smith sole leader as Chairman, Direct-to-Consumer. Earley moves to Disney Entertainment Television to run franchise and content strategy under Debra O’Connell.
Bedrock and DPP surveyed 15 major US and European streaming platforms and found a median “Streaming Platform Ratio” of 16.4% of revenue spent on tech, versus Netflix’s disclosed 10%.