Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
eMarketer’s Grace Harmon reports that YouTube’s creator payment changes could expand the pool of influencers brands can work with.
eMarketer’s Grace Harmon reports that AI brand visibility and paid media strategy must be connected as advertisers increase spending. The article frames AI visibility as a factor marketers now need to track alongside traditional paid media performance.
Nov 2eMarketer’s Grace Harmon reports that Walmart is pushing to improve its retail media measurement as a way to narrow the gap with Amazon’s ad business.
Oct 22eMarketer’s Grace Harmon reports that YouTube is expanding creator incentives for shoppable content as it works to close the social commerce gap with TikTok Shop.
Oct 22eMarketer’s Grace Harmon reports that consumers extend trust to AI-powered shopping tools that help them research and buy products, but that trust doesn’t carry over to ads generated by AI, which shoppers view with more skepticism.
Oct 21eMarketer’s Grace Harmon reports that Meta rolled out new advertising tools for brand-building, including Ads Super Burst, which lets advertisers book exclusive three-to-24-hour windows for “TV-like scale” during major sales or cultural events.
Oct 16eMarketer’s Grace Harmon reports that Meta unveiled AI ad tools at Advertising Week New York, including natural-language audience discovery, genAI video from static assets, and a Shopify-powered checkout inside Meta Business Agent on Messenger.
Oct 10eMarketer’s Grace Harmon reports that Disney is turning Netflix into a discovery engine for its streaming franchises through content licensing deals.
Oct 8eMarketer’s Grace Harmon reports that ChatGPT’s advertising technology stack is catching up to advertiser demand with new tools, yet transparency gaps still persist.
Oct 6eMarketer’s Grace Harmon reports that AI tools are influencing consumer purchase decisions in ways that fall outside the paid advertising channels brands have traditionally used to control messaging.
Sep 23eMarketer’s Grace Harmon reports that the article’s body did not load with usable verbatim text on ad spend figures, so specific 2026 and 2027 forecast numbers cannot be confirmed from this page.
Sep 14eMarketer’s Grace Harmon reports that Amazon is expanding shopping features within Prime Video, letting viewers discover and buy products tied to specific scenes as they watch, per EMARKETER.
Sep 14eMarketer’s Grace Harmon reports that Amazon’s new OpenAI partnership brings advertisers into ChatGPT ads, but reporting stays shallow. Buyers want prompt-level detail and stronger placement insights before shifting real budget toward the format.
Sep 14eMarketer’s Grace Harmon reports that Home Depot is widening rollout of its AI-powered in-store assistant, putting generative AI tools directly into the path of purchase decisions.
Sep 7eMarketer’s Grace Harmon reports that Reddit is expanding automation in its Max campaign tools, aiming to simplify buying and improve performance for advertisers. The move mirrors automated offerings from Google and Meta as Reddit competes harder for a larger share of ad budgets.
Sep 5eMarketer’s Grace Harmon reports that the article’s actual body text was not available in this crawl, only navigation and a related-articles list. No verbatim excerpt on livestreaming ad repetition could be sourced from the retrieved page content.
Sep 3eMarketer’s Grace Harmon reports that YouTube is integrating Amazon affiliate shopping links directly into creator videos and Shorts. The move lets creators tag Amazon products within their content, giving them a new built-in commerce path beyond existing YouTube Shopping tools.
Aug 29eMarketer reports that ChatGPT’s advertising exclusion controls give brands some safeguards against unwanted placements, but targeting precision still falls short of what buyers expect from established ad platforms.
Aug 27EMARKETER reports commerce media spend keeps climbing while marketing teams lack the tools to run full-funnel campaigns — buyers want awareness and conversion in one system.
Aug 27