Amazon grows Thursday Night Football ad base in year five
Adweek’s Bill Bradley reports that Prime Video’s Thursday Night Football advertisers grew 6% year over year in season five, with double-digit gains in financial services, retailers, hardlines, auto, and travel.
Why it matters. With 17% of advertisers new to the package, Amazon gains fresh leverage to cross-sell brands into its broader retail media and streaming ad stack.
Signal from adweek.com · Bill Bradley · read the original.
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