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Amazon Prime Video joins Barb’s CFlight as streaming upfronts pile on ad tools

The Media Leader’s Jack Benjamin reports that Amazon will join Barb’s CFlight measurement service next year, making Prime Video the first non-broadcaster streamer measurable alongside ITV, Sky and Channel 4.

Why it matters. Advertisers gain a single currency to compare Prime Video spend directly against broadcaster inventory, strengthening the case for shifting budgets across the two.

Signal from uk.themedialeader.com · Jack Benjamin · read the original.

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