Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
The Media Leader’s Jack Benjamin reports that journalists who built careers in traditional publishing are leaving it for the creator economy, citing Marina Hyde and Goalhanger as examples of the shift.
The Media Leader’s Jack Benjamin and Charli West report that Channel 4 unveiled “Instant Reach,” a new ad product bundling premium linear, streaming and YouTube inventory.
Oct 18The Media Leader’s Jack Benjamin reports that ITV’s GenAI Ads Manager, built with Streamr.AI, drew 16 new-to-TV small businesses to buy campaigns in its debut year, with pause ads using AI-generated imagery proving more popular than 30-second spots.
Oct 10The Media Leader’s Jack Benjamin reports that Lumen Research, with Amazon Ads and Cint, studied 270 streaming campaigns and found cumulative attention is 8x more predictive of brand lift than frequency, with four thresholds set for awareness, favourability, consideration and purchase intent.
Oct 7The Media Leader’s Jack Benjamin reports that Stagwell CEO Mark Penn is positioning the holding group as a “fourth alternative” to WPP, Omnicom and Publicis.
Oct 1The Media Leader’s Jack Benjamin reports that Kantar’s Media Reactions study found a net 75% of marketers plan to increase AI assistant investment in 2027, yet just 32% of consumers use such tools to research products.
Sep 29uk.themedialeader.com’s Jack Benjamin reports that The Trade Desk has launched Kokai Zuma, an “evolution” of its Kokai platform featuring a redesigned interface, an upgraded forecasting engine, and a conversational AI assistant called Koa.
Aug 29