Covers ad-tech and creators. Bylines at digiday.com. Desk record: 12 signals cited since August 2026, 12 published. Updated November 3, 2026.
Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.
Digiday’s Krystal Scanlon reports TikTok unveiled its Ad Network at Advertising Week, letting U.S. advertisers extend campaigns across nearly 400,000 “premium” apps worldwide, rebranding its existing Pangle network under the TikTok name.
Oct 6Digiday’s Krystal Scanlon reports that agencies cite missing conversions, delayed reporting and no demographic data on ChatGPT ads, while advertisers’ legal teams balk at OpenAI’s tracking terms, leaving spend stuck in small test budgets.
Oct 1Digiday’s Seb Joseph and Krystal Scanlon report that Meta built its $243 billion ads business on human attention, and Muse raises the question of whether agents could be next in line.
Sep 25Digiday reports that creator pitches are shifting toward proving citation in AI-generated answers, not just audience reach.
Sep 19Digiday’s Krystal Scanlon and Seb Joseph report that Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity.
Sep 18Digiday’s Krystal Scanlon reports that OpenAI is piloting a new ad unit that turns a ChatGPT ad click into a branded chat with an AI agent instead of a site visit. Wayfair confirmed it’s testing the format, called Sponsored Agent, at limited scale.
Sep 15Digiday’s Seb Joseph and Krystal Scanlon report that OpenAI’s ad business is now annualizing at $1 billion in revenue less than 200 days after launch.
Sep 1Digiday’s Krystal Scanlon and Seb Joseph report that The Trade Desk’s Zuma release adds UX fixes, faster lift studies and a Koa AI assistant to Kokai, plus the option to route agents through outside tools like Claude rather than forcing everything into its own interface.
Aug 30Digiday’s Krystal Scanlon reports that OpenAI is hiring a head of ads enterprise marketing at up to $415,000 plus equity, tasked with positioning it as a “premium advertising platform” for big marketers.
Aug 24eMarketer reports that OpenAI is bringing its ads pilot to 31 European markets, including Germany, France and Spain, while ad revenue has grown over 25% since early August. The company’s ad business is nearing a $1 billion run rate.
Aug 21Digiday’s Seb Joseph and Krystal Scanlon report that Nielsen-DoubleVerify, IAS-Novacap, LiveRamp-Publicis and now Criteo-Vista mark four take-privates in a year, while public survivors like Trade Desk get punished despite growth.
Aug 14