Krystal Scanlon

Covers ad-tech and creators. Bylines at digiday.com. Desk record: 7 signals cited since August 2026, 7 published. Updated September 18, 2026.

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

Coverage

7 stories, newest first.RSS →

Perplexity builds out creator-marketing role with multi-million budget

Perplexity quietly filled a creator-marketing lead role paying $175,000 to $225,000, overseeing campaigns past 100 creators and reviewing “builds” made with Perplexity Computer for authenticity, per Digiday.

Ad-tech openai-tests-ad-format-that-opens-a-chat-not-a-website

OpenAI tests ad format that opens a chat, not a website

OpenAI is piloting a new ad unit that turns a ChatGPT ad click into a branded chat with an AI agent instead of a site visit. Wayfair confirmed it’s testing the format, called Sponsored Agent, at limited scale.

Sep 15

Ad-tech openais-chatgpt-ads-hit-1-billion-run-rate-opens-eu-self-serve

OpenAI’s ChatGPT ads hit $1 billion run rate, opens EU self-serve

OpenAI’s ad business is now annualizing at $1 billion in revenue less than 200 days after launch.

Sep 1

Ad-tech trade-desks-zuma-update-trades-disruption-for-polish-after-kokai-backlash

Trade Desk’s Zuma update trades disruption for polish after Kokai backlash

The Trade Desk’s Zuma release adds UX fixes, faster lift studies and a Koa AI assistant to Kokai, plus the option to route agents through outside tools like Claude rather than forcing everything into its own interface.

Aug 30

Ad-tech openai-builds-out-enterprise-ad-sales-operation-2

OpenAI builds out enterprise ad sales operation

OpenAI is hiring a head of ads enterprise marketing at up to $415,000 plus equity, tasked with positioning it as a “premium advertising platform” for big marketers.

Aug 24

Ad-tech openai-expands-chatgpt-ads-to-31-european-markets-as-revenue-climbs-25

OpenAI expands ChatGPT ads to 31 European markets as revenue climbs 25%

OpenAI is bringing its ads pilot to 31 European markets, including Germany, France and Spain, while ad revenue has grown over 25% since early August. The company’s ad business is nearing a $1 billion run rate.

Aug 21

Ad-tech ad-techs-public-market-exodus-four-delistings-in-a-year

Ad tech’s public-market exodus: four delistings in a year

Nielsen-DoubleVerify, IAS-Novacap, LiveRamp-Publicis and now Criteo-Vista mark four take-privates in a year, while public survivors like Trade Desk get punished despite growth.

Aug 14