Amazon’s Rings of Power viewer tally jumps 15 million, with no method disclosed
PPC Land’s Luis Rijo reports that Amazon’s viewer claim for The Lord of the Rings: The Rings of Power rose from “over 170 million” in June 2025 to “over 185 million” by the May 2026 Upfront.
Why it matters. Advertisers buying against Prime Video’s Upfront pitch have no way to verify which metric or definition of “viewer” underlies either claim.
Signal from ppc.land · Luis Rijo · read the original.
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