Advertisers with disciplined quality governance converted 56.7% of Q4 programmatic spend into benchmark-qualified impressions, versus 37.5% for weaker performers.
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Continue free →Automakers spent $72.5 million on national linear TV in August, down from $85.7 million a year ago, per iSpot.tv. Household impressions fell 20.2%, while NFL preseason alone drew over 22% of auto industry outlay.
A Nielsen and Katz Digital brand-lift study of 600 D.C.-area adults found unaided recall of 37 percent for audio-only and 37 percent for CTV-only ads, versus 65 percent when both formats reached the same person.
Nielsen cut the reporting delay on its weekly Streaming Top 10 charts from four weeks to two, citing improved analytics capabilities. The company calls it the most significant enhancement to Streaming Content Ratings since the metric launched in 2017.