Apptopia data: Netflix losing YouTube users even as it courts YouTube creators
Tubefilter’s Sam Gutelle reports that Netflix is spending heavily to sign top YouTube creators, but new Apptopia mobile data shows the reach imbalance between the two has flipped since January.
Why it matters. Netflix’s push to buy YouTube creator libraries isn’t converting into broader reach on YouTube’s own user base, undercutting the rationale for its costly signing spree.
Signal from tubefilter.com · Sam Gutelle · read the original.
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