Avail launches licensing platform to let brands multiply creator ads

Avail’s new creatorAPI lets creators set guidelines for how brands use their likeness and voice, then generate multiple ad variations within those limits. It launches with Night Media and creator Emily Higgins after closed beta testing with direct-to-consumer brands.

Why it matters. Creators gain a way to license consented likeness use at scale, giving them a defense against unauthorized AI-generated fakes trading on their identity.

Signal from variety.com · Brian Steinberg · read the original.

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