Banijay teams with Don’t Tell Comedy in creator-economy push

Deadline’s Matt Grobar reports that Banijay America has struck a strategic partnership with Don’t Tell Comedy, pairing Banijay Rights’ global distribution with the stand-up brand’s 14 million followers and 115 hours of content.

Why it matters. Legacy studios gain a direct pipeline into stand-up’s digital-native talent pool just as creator-led formats increasingly bypass traditional development deals.

Signal from deadline.com · Matt Grobar · read the original.

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