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SBA gives creator businesses an official classification code

Digiday’s Alyssa Mercante reports that the SBA issued its first small business classification guidance for content creators on October 15, placing creator-led businesses under NAICS code 5121, Motion Picture and Video Industries.

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Banijay teams with Don’t Tell Comedy in creator-economy push

Banijay teams with Don’t Tell Comedy in creator-economy push

Deadline’s Matt Grobar reports that Banijay America has struck a strategic partnership with Don’t Tell Comedy, pairing Banijay Rights’ global distribution with the stand-up brand’s 14 million followers and 115 hours of content.

Instagram tests 90-minute videos, lands on Apple TV — still no ad-rev share

Instagram tests 90-minute videos, lands on Apple TV — still no ad-rev share

Variety’s Todd Spangler reports that Instagram is testing video lengths of up to 90 minutes and expanding to Apple TV, positioning itself as a bigger YouTube rival.

Tubi and TikTok launch creator incubator for 10 original series

Tubi and TikTok launch creator incubator for 10 original series

Variety’s Isabelle Farina reports that Tubi and TikTok have launched the Creatorverse Incubator, with Tubi investing in 12 creators to develop 10 original long-form series spanning animation, horror, reality and YA genres.