WPP’s Q3 decline narrows as Rose’s turnaround plan takes shape
WPP’s Q3 decline narrows as Rose’s turnaround plan takes shape
Adweek’s Alison Weissbrot reports that WPP’s Q3 revenue, less pass-through costs, fell 2.1% to $3.2 billion, narrowing from Q2’s 2.8% decline, while WPP Media returned to 0.3% growth for the first time in six quarters.
Stagwell’s Freestar deal puts buying and selling under one roof
Stagwell’s Freestar deal puts buying and selling under one roof
Digiday’s Ronan Shields reports that Stagwell’s Freestar acquisition, announced Oct. 26, folds publisher monetization technology and relationships into Stagwell’s Owned Media division, deepening the holding company’s reach into media selling.
WPP Media wins £50m Transport for London media account
WPP Media wins £50m Transport for London media account
Campaign’s Ben Bold reports that WPP Media has won Transport for London’s media account, a contract worth roughly fifty million pounds, following a competitive review process.