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Stagwell’s Freestar deal puts buying and selling under one roof

Digiday’s Ronan Shields reports that Stagwell’s Freestar acquisition, announced Oct. 26, folds publisher monetization technology and relationships into Stagwell’s Owned Media division, deepening the holding company’s reach into media selling.

Why it matters. Advertisers and rivals gain reason to scrutinize transparency as Stagwell now sits on both sides of the supply chain it buys and sells through.

Signal from digiday.com · Ronan Shields · read the original.

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