WPP’s Q3 decline narrows as Rose’s turnaround plan takes shape
Adweek’s Alison Weissbrot reports that WPP’s Q3 revenue, less pass-through costs, fell 2.1% to $3.2 billion, narrowing from Q2’s 2.8% decline, while WPP Media returned to 0.3% growth for the first time in six quarters.
Why it matters. WPP Media’s return to growth gives Rose a data point to argue her 2028 turnaround plan is working, even as the holding company overall still shrinks.
Signal from adweek.com · Alison Weissbrot · read the original.
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