Campaign’s Ben Bold reports that WPP Media has won Transport for London’s media account, a contract worth roughly fifty million pounds, following a competitive review process.
Signal from campaignlive.co.uk · Ben Bold · read the original.
What’s happening, why it matters, who reported it, who followed, and how the story develops. Free with a reader account. Unsubscribe any time.
Continue free →Adweek’s Alison Weissbrot reports that WPP’s Q3 revenue, less pass-through costs, fell 2.1% to $3.2 billion, narrowing from Q2’s 2.8% decline, while WPP Media returned to 0.3% growth for the first time in six quarters.
Digiday’s Ronan Shields reports that Stagwell’s Freestar acquisition, announced Oct. 26, folds publisher monetization technology and relationships into Stagwell’s Owned Media division, deepening the holding company’s reach into media selling.
Digiday reports that Adidas and Gamefam won Best Partnership for a Roblox football activation that drew more than 51 million visits and 468 million brand interactions in four weeks.