Being the ‘default’ service cuts streaming churn six-fold, study finds
MediaPost’s Wayne Friedman reports on new Hub Entertainment Research data showing 72% of viewers name linear TV their default platform when turning on a TV, versus 80% for YouTube Premium and 62% for Netflix among the services they head to first.
Why it matters. Streamers competing on content alone lose ground to whoever wins the home screen, since default status makes a service six times harder to cancel.
Signal from mediapost.com · Wayne Friedman · read the original.
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