Best Buy to sell nearly 10,000 items on TikTok Shop
Retail Dive’s Tatiana Walk-Morris reports that Best Buy will launch on TikTok Shop in late October with nearly 10,000 products from brands like Microsoft, Dyson, Bose and Oura.
Why it matters. Brands advertising on Best Buy’s TikTok Shop page gain a new retail media channel with affiliate-link tracking, joining Ulta and Sephora in ceding some discovery traffic to TikTok’s storefront.
Signal from retaildive.com · Tatiana Walk-Morris · read the original.
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