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Biggest news no one is talking about Apple blocking Trade Desk, LiveRamp, Permutive

ExchangeWire’s Dana Lee reports that Apple’s iOS 27 update blocks The Trade Desk from serving ads on Safari, expanding a preexisting policy against data broker domains that do addressable ID matching; ID5, Audigent, LiveRamp, and Permutive were also added to the block list this month.

Why it matters. Identity vendors lose a path to Safari users just as Apple tightens enforcement against addressable ID matching.

Signal from exchangewire.com · Dana Lee · read the original.

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