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Dana Lee

Indexed from published reporting. Not a medianexis staff byline. Any journalist can ask to be removed.

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Biggest news no one is talking about Apple blocking Trade Desk, LiveRamp, Permutive

Biggest news no one is talking about Apple blocking Trade Desk, LiveRamp, Permutive

ExchangeWire’s Dana Lee reports that Apple’s iOS 27 update blocks The Trade Desk from serving ads on Safari, expanding a preexisting policy against data broker domains that do addressable ID matching; ID5, Audigent, LiveRamp, and Permutive were also added to the block list this month.

Ad-tech

Judge says Google should ease ad tech rules, not break up business

ExchangeWire’s Dana Lee reports that Judge Leonie Brinkema has recommended Google relax its rules governing online advertising auctions and appoint an internal antitrust compliance monitor.

Sep 29
Ad-tech

Criteo bets its 4 billion SKUs on becoming ChatGPT Ads’ commerce layer

ExchangeWire’s Dana Lee reports that Criteo VP Tim Conley says the company became ChatGPT Ads’ first partner using a dataset of 4 billion globally mapped product SKUs and over $1 trillion in annual online transaction data.

Sep 17
Ad-tech

OpenAI’s ChatGPT ad business hits $1bn run rate

ExchangeWire’s Dana Lee reports that OpenAI’s advertising business reached $1 billion in annualised revenue run rate, with ads now shown to most of ChatGPT’s 1 billion weekly users across more than 40 countries since the February US pilot.

Sep 5