Billion Dollar Boy buys Creator Authority to chase B2B creator marketing

Business Insider’s Lara O’Reilly reports that Billion Dollar Boy Group acquired B2B influencer marketing agency Creator Authority in an all-cash, multimillion-dollar deal with an earnout, its first-ever acquisition.

Why it matters. Consumer-focused creator agencies now have a template for buying into B2B, where LinkedIn has already built a creator marketplace and ad revenue-share program.

Signal from africa.businessinsider.com · Lara O'Reilly · read the original.

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