Brands scramble for AI visibility as no standard measurement exists
Digiday’s Seb Joseph reports that marketers now fight over whether AI chatbots mention them at all, not how they rank, but citation patterns vary wildly by platform.
Why it matters. Buyers and sellers of AI visibility data now disagree on what a trustworthy score even looks like, since the same prompt can return different answers each time it’s asked.
Signal from digiday.com · Seb Joseph · read the original.
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