Buyers push Q4 dollars to retail, social and video as storm clouds gather
Digiday’s Sam Bradley reports that advertisers are funneling Q4 media dollars into social, video and retail media, lifting year-on-year spend, even as Omnicom, Havas and Publicis post positive Q3 growth while WPP and Dentsu results remain pending.
Why it matters. Buyers are bracing for political-spending shocks to disrupt holiday-quarter confidence even as holdco earnings so far look healthy.
Signal from digiday.com · Sam Bradley · read the original.
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