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Campaign’s Pitch Update: Lidl, Coca-Cola, Virgin Atlantic, TfL, B&Q, Williams F1 in review

Campaign reports that its Pitch Update roundup tracks live agency reviews including Lidl, Cushelle, Coca-Cola, Virgin Atlantic, Tour de France, TfL, B&Q and Williams F1.

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VCCP overtakes BBH atop Q3 2026 global creative agency rankings

VCCP overtakes BBH atop Q3 2026 global creative agency rankings

Campaign’s Jamie Rossouw reports that VCCP has displaced BBH at the top of the Q3 2026 global creative rankings, a shift in the industry’s benchmark league table.

Independent Talent to rep Outernet London for commercial strategy

Independent Talent to rep Outernet London for commercial strategy

Variety’s K.J. Yossman reports that Independent Talent Group has been named creative commercial agency for Outernet London, pairing its artist and creator roster with the venue’s immersive screens to build programming, branded entertainment and co-created IP.

Svedka crowdsources its 2027 Super Bowl ad after AI backlash

Svedka crowdsources its 2027 Super Bowl ad after AI backlash

Adweek’s Brittaney Kiefer reports that Svedka is returning to Super Bowl 61 with a public contest handing creative control of its next ad to fans.