Canva hands creative to Omnicom’s Goodby Silverstein, no pitch needed
MediaPost’s Steve McClellan reports that Omnicom’s Goodby Silverstein & Partners won Canva’s creative account without a competitive review, launching a new brand platform, “What Will You Canva Today?”
Why it matters. By keeping both creative and media inside Omnicom, Canva deepens a single holding-company relationship rather than spreading leverage across competing shops.
Signal from mediapost.com · Steve McClellan · read the original.
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